Meetings and Events Research
Meetings and Events Research
Micromex Research is Australia’s leading supplier of research services to the meetings and events sector and has worked in partnership with a myriad of stakeholders within this very valuable industry.
Events and Exhibitions Research
Micromex Research has developed specialised marketing research packages designed specifically to suit the requirements of the Meetings and Events Industry. These include:
- Visitor/delegate and exhibitor research
- Non-attendee and potential visitor research
- Potential exhibitor research
- Feasibility studies – new events/venue expansions, etc.
- Broad based industry research
- Marketing and communication audits
- Brand awareness and corporate research
Recent Clients Include
- Sydney Turf Club
- Sydney Olympic Park Authority
- Reed Exhibitions
- Melbourne Racing Club
- Mornington Racing Club
- Sydney & Melbourne Convention and Visitors Bureaus
- Sydney Harbour Foreshore Authority
- Sydney Convention and Exhibition Centre
- Mice.Net
- Australian Exhibitions & Conferences
- Expertise Events
- Central Coast Tourism
- Caravan and Camping Industry Association (NSW), (VIC), (QLD) and (WA)
- NSW Boating Industry Association
- Organisers International
- Exhibition and Events Association of Australasia
Exploring the Events Landscape
- We can measure current visitor satisfaction with the products, services, and aspects of the overall destination
- We help you understand what the visitor expects and how much of their expectation is currently being met
- We can identify product/service opportunities
- We can analyse your competitive environment
We have developed specialised research packages designed specifically to suit the requirements of the Meetings and Events Industry.
These include:
- Brand awareness and corporate research
- Conferences research
- Trade show research
- Competitive analysis
- Visitor/delegate and exhibitor research
- Non-attendee and potential visitor research
- Potential exhibitor research
- Feasibility studies – new events/venue expansions, etc.
- Broad based industry research
- Marketing and communication audits
Commercial Market Research Solutions
Social & Community Research
Community Consultation
Meetings & Events Research
Community Panels
Field Research Services
Marketing Services
Analysis and reporting
Reach Us
Let's talk about helping you reach your target market...
10/1 Bounty Close
Tuggerah NSW 2259
enquiries@micromex.com.au
PO Box 5059
Chittaway Bay NSW 2261
What We Do
At Micromex we provide our clients with both qualitative and quantitative research solutions, driven by our highly experienced people and alongside the real benefit of our own in-house CATI centre and Australia wide field interview team.