“With the ‘provision of information to residents’ identified as the key driver, Ku-ring-gai Council has begun developing a new communication strategy for improved cut through and more targeted messaging to the community. The methods and frequency of communication for all council service areas has been altered to reflect this need for information by residents. Better articulated benefits and outcomes, less technical jargon and more relevant information is now communicated to residents”. Nick Van De Peer Ku-ring-gai Council